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Via Bluffs

Updated June 12,  2025

 

The Via Bluffs is one of Pacific Palisades’ most prestigious submarkets, prized for its wide lots, ocean-view potential, and close proximity to the Village and blufftop trail systems. The area features a mix of flat and gently sloped parcels, with many homes offering west-facing views over the Pacific.


The January 2025 wildfire caused substantial damage to homes in the neighborhood. As of mid-2025, a number of properties remain vacant or for sale, and there is no clear evidence of new construction or redevelopment yet underway.


This area has long been the second best in the Palisades, only behind the Huntington in terms of resales per square foot. It is ideal for high end developers as there is potential to build $10MM plus homes.



The Market

So what's the deal?

 

Through June 12, there have been 9 public sales:


  • Average sale price: $2.33M  
  • Average sale price per square foot (land only): $323  
  • Average days on market: 38 days  

Noteworthy recent sales:

  • 325 Via De La Paz – $3.21M at $428/SF  
  • 514 Via De La Paz – $3.10M at $413/SF  


Where we land:


  1. Lots wider than 45 feet are at a premium
  2. Those with clear view potential continue to command price premiums. 
  3. Many sites will be harder to redevelop due to windy / tight streets. 
  4. Some great spec potential with view lots, though must be able to build at least 4000 sf.
  5. Check the prior permitted structure, as being able to build within 10% of prior is a huge advantage. This puts a premium on well-built homes under 5 years old.
  6. You can check the LEGAL permitted structure size here: https://zimas.lacity.org/
  7. (Enter the address and click on "Assessor" in the side panel; look for "Building 1 / Building Square Footage".





Learn More

Owners: we are happy to provide valuation analysis with no obligation -- we are not brokers.


Buyers: If you would like us to run analysis on a property (or properties) you are considering buying, please reach out.

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